Wil + Frida is inspired by my grandmother, Wilfrida Montenegro, a woman of great strength and heart of gold. She always spoke her mind; always true and genuine to what she believed in. My grandmother had many talents, but her most endearing was her ability to sew and create beautiful clothes for her grandchildren.

Now as a mommy of two happy silly girls, Mila Penelope (4 years) and France Everleigh (1 year), my grandmother’s imprint on my childhood shines brighter than ever.

It is through these childhood memories and the love of my girls that I created Wil + Frida.
A children’s brand that represents the happiness, pure innocence and quirkiness of childhood.

I hope you love it!